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Our Story

Udel is a collection for young adults who leave a trail of sparkles with every dancing step they take.
For the every girl that defines strength and softness,
has a fierce femininity and looks the world straight in the eye with a twinkle of wisdom.
Udel is U, she is me,
she is enchanted by nuance and fascinated by her innate power.

For a decade, Udel lived with ruffles, 
giggles and sisterhood yet never got to see 11,
the Nazis made sure of it.
Hidden between the names you know,
is my middle name, my great-aunt’s legacy-Udel.
Now I’m sharing that legacy with you in the most apropos way I know,
with grace, class and a swirl of magic.
You are fabulous, this one is for U.